Brand identity and guidelines

To identify and articulate the essence of the organisation, we conducted a brand discovery and identity refresh with Aurora in 2023. This included a workshop, and staff and stakeholder interviews to gain a better understanding of current and desired perceptions, as well as exploring the brand’s most compelling attributes.

The updated Aurora Dairies logo is the centrepiece of the brand identity, featuring a milk-filled cup that sits alongside bold and friendly typography to symbolise an abundant supply of high-quality milk. The blue and white colour palette reflect Aurora’s commitment to being best in class and their position as a core commodity within the nation.